OMM Redaksiyası
Saudi Arabia’s outbound travel market could grow from its current level of about $35 billion to more than $60 billion between 2030 and 2034.
The information was provided during discussions on the second day of the “WTM Spotlight Riyadh” event in Riyadh. The panel examined changing preferences among Saudi tourists, tourism products designed for families and destinations gaining popularity among Saudi nationals.
At the panel titled “The $35BN Opportunity - How and Where to Capture Outbound Demand,” Perfetti Hospitality Chief Executive Officer Turab Saleem and almatar Chief Executive Officer Faisal Alrajhi reviewed the factors influencing the travel choices of Saudi tourists.
According to the discussions, about 70 percent of Saudi Arabia’s population is under the age of 35. Spending per tourist is reportedly about 11 times higher than the global average.
Faisal Alrajhi said personal recommendations play an important role in travel decisions. However, he added that several factors must align simultaneously for interest to translate into actual bookings.
Panelists also highlighted the particular importance of family travel. Many tourists prefer larger spaces where they can stay comfortably together rather than booking separate rooms for individual family members.
China identified as a new destination for Saudi tourists
China was also highlighted as a destination with growing potential among Saudi tourists. Turab Saleem said educational and business ties between the two countries were expanding.
According to him, China could soon also become an important destination for Saudi tourists seeking health tourism services.
“China is already becoming an important market for Saudis in business and education, and my prediction is that the country will soon also open up as a significant health tourism destination.”
Saudi Arabia’s new tourism destinations presented
New tourism destinations in Saudi Arabia were also showcased during the event. The “Soudah Mountain” stand presented the tourism potential of the Asir region, known for its natural environment, mountain landscapes and luxury leisure opportunities.
The “Soudah Peaks” project will be a luxury mountain tourism destination located 3,015 meters above sea level. The project, planned for the mountainous landscapes of the Soudah and Rijal Almaa areas, will include luxury accommodation, retail, adventure and wellness tourism facilities.
The “Qiddiya City” stand showcased the country’s plans in entertainment, sports and leisure. The city, which will cover more than 360 square kilometers, is planned to include various venues and facilities against the backdrop of the Tuwaiq Mountains.
Destinations chosen by Saudi tourists
During the session “Which Destinations Are Winning?”, Rob Arrow, chief travel officer at Almosafer Travel & Tourism Co., spoke about changes in the overseas travel preferences of Saudi tourists.
Switzerland, Türkiye, Malaysia, Singapore and Indonesia were identified as destinations gaining popularity among Saudi tourists. Ease of visa procedures, direct air links, cultural accessibility and experience-based travel are among the main factors influencing their choices.
The event also addressed the workforce potential needed to support Saudi Arabia’s tourism goals beyond 2030. Participants focused on education, career development, specialized skills and leadership.
“WTM Spotlight Riyadh” concluded after two days of discussions, business meetings and tourism destination presentations. The event provided Saudi and international tourism stakeholders with a platform to discuss new partnerships and opportunities under Vision 2030.
