Deputy explains motives behind foreign media pressure on Azerbaijan

Various information campaigns against Azerbaijan on foreign media outlets and social networks have attracted attention in recent times. Targeting Azerbaijan’s domestic and foreign policy, its regional position and, in particular, its strategic ties with friendly and allied countries, these efforts seek to create divisions in society and weaken public confidence in the state.

What geopolitical interests lie behind these campaigns, and how can society guard against information manipulation?

Speaking to “Operative Information Center-OMM”, Milli Majlis (National Assembly) member Aydin Huseynov said that information warfare was no longer confined to traditional media:

“Social networks have become one of the main platforms for this process. The simultaneous spread of the same topic across different pages and accounts stands out. Such methods are increasingly being used in attempts to influence public opinion and persuade society to accept certain views. Various political and geopolitical interests may be behind these campaigns. Azerbaijan is playing an active role in shaping new realities in the region. The country’s growing standing in transport, energy, security and regional cooperation affects the interests of some foreign forces. In this regard, political competition may also shift to the information sphere.”

Huseynov specifically addressed efforts targeting strategic relations between Azerbaijan and Türkiye:

“Cooperation between the two countries extends beyond political ties to include the economy, energy, transport and security. Therefore, information aimed at undermining these relations cannot be assessed separately from regional developments. However, it is also wrong to portray every critical article or differing opinion as foreign interference. Media criticism must be distinguished from a deliberate information campaign. To do so, it is important to examine the source of information, how it is disseminated and what purpose it serves.”

The lawmaker stressed that the main danger of such campaigns was the spread of distrust in society:

“A decline in people’s trust in the state, the media and one another can make them more receptive to influence from abroad. Information security is therefore an important component of national security. In such circumstances, the best approach is to rely on facts rather than emotions. It is important to check the source and accuracy of information shared on social networks. The media should also provide society with timely, accurate and objective information.”

The Milli Majlis member concluded by emphasizing the importance of media literacy and public responsibility:

“As Azerbaijan continues to play an active role in shaping new political and economic realities in the region, information warfare may also continue. The key is not to create tension in society, but to ensure that people are properly informed. Improving media literacy and helping society become better prepared to resist information manipulation are particularly important in this regard. State institutions, the media and citizens all bear significant responsibility in this area. Accurate information, sound judgment and a fact-based approach are among the most important means of protection against information pressure.”