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Musk signals Cybertruck production wind-down at Texas factory

Musk signals Cybertruck production wind-down at Texas factory
— Photo: BBC World

Tesla will scale back Cybertruck production at its Texas factory next year to make room for more self-driving Cybercab cars, Elon Musk says. The company has not clarified whether it will stop making the pickup altogether or move production elsewhere.

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“Tesla” will wind down production of its Cybertruck at its Texas factory next year, Elon Musk said, according to the BBC.

Musk did not say whether the company would stop making the vehicle entirely or shift production elsewhere. He said the move would “make room” for building more of its self-driving Cybercab cars.

Wes Morrill, the Cybertruck’s lead engineer, appeared to indicate that the vehicle was being discontinued. “Cybertruck was an incredible technology development platform and lives on through Cybercab,” he wrote on X.

The Cybertruck’s angular design attracted devoted fans, but the vehicle faced delays before its 2023 launch and has recorded disappointing sales since.

Some “Tesla” fans mourned the news online. One user called it “the best vehicle Tesla has ever made” and lamented that it would be “discontinued next year”. Musk replied, “true”, adding: “But the Cybertruck fleet will be around for a long time.”

The vehicle has been a passion project for Musk. In March, he said it was “way more awesome than people realise”; in April, he called it “the best product Tesla has ever made to date”.

Questions have persisted over whether consumers shared Musk’s enthusiasm and whether the Cybertruck could gain a foothold in the lucrative US truck market.

The vehicle’s public introduction in 2019 was marked by a mishap: during a live demonstration intended to show off its apparently unbreakable glass, the glass shattered. Despite that, Musk said the Cybertruck received 146,000 orders while still in development.

It eventually launched in 2023 with its distinctive angular shape and stainless-steel body. Fans praised its retro-futuristic appearance, with some comparing it to something “straight out of Blade Runner”. Critics joked about its looks and called it “ugly as sin”.

Several recalls also affected the vehicle. In 2025, more than 46,000 Cybertrucks were recalled over concerns that part of the trim could fall off.

Price has been another issue. “We need to make it at a price that people can afford,” Musk told Wall Street analysts that year. The version with all the “bells and whistles” ended up costing $61,000, then £48,000. In 2026, the “Cyberbeast” model is priced at $102,000.

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