The Azerbaijan Tourism Board (ATB) is presenting the country's business tourism potential for the first time at the "Connect Marketplace Hong Kong" 2026 (CMHK) event, held on March 18-19 in the Hong Kong Special Administrative Region of China.
Operative Information Center-OMM reports that the ATB is representing Azerbaijan at the event alongside local tourism industry partners, the Baku Congress Center, and the "MICE & Travel" company.
During the platform, Azerbaijan's growing potential in the business tourism sector, as well as the existing infrastructure and opportunities for organizing international conferences and large-scale events, are being presented to international participants. The delegation aims to highlight Baku's state-of-the-art facilities and the country's readiness to host global summits.
"Connect Marketplace Hong Kong" (CMHK) is considered one of the leading B2B platforms for the business events industry in the Asian region. It encourages the establishment of new partnerships by bringing together global buyers and suppliers. The event provides participants with a favorable opportunity to establish direct contact with key decision-makers, expand their positions in the Asian market, and develop business relations.
In recent years, Azerbaijan has significantly invested in its tourism infrastructure, positioning itself as a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). By participating in major international forums like CMHK, the country seeks to diversify its economy and strengthen its tourism ties with the Asia-Pacific region, leveraging its strategic location between Europe and Asia.
