The State Advertising Agency of Azerbaijan (ADRA) has launched a comprehensive awareness campaign aimed at the protection and promotion of the state language. According to the Operative Information Center-OMM, the initiative includes the installation of social advertisements on outdoor advertising structures across the country featuring the slogan "Let's protect, love, and live our language!"
The primary objective of the project is to direct public attention toward the correct usage of the mother tongue, specifically ensuring compliance with the norms and rules of the state language in advertising and commercial content. ADRA reported that the campaign utilizes modern advertising displays to urge both entrepreneurs and the general public to preserve the richness of the Azerbaijani language in daily life. Furthermore, the agency is conducting educational activities via social media platforms and sending informative SMS notifications to business owners, providing specific recommendations on the proper application of linguistic standards in promotional texts.
In Azerbaijan, the protection of the state language is a matter of national priority, governed by the Law on the State Language of the Republic of Azerbaijan. This legislation mandates the use of Azerbaijani as the official language in all spheres of public, political, social, and economic life, including the media and advertising sectors. The current initiative by ADRA aligns with broader state efforts to safeguard the linguistic heritage of the country and to ensure that the official language maintains its dominant position in the rapidly evolving digital and commercial landscape of Azerbaijan.
